sustainability + Traceability = Responsiblity
We do business differently. At Diamond Head Seafood we are taking the time to get it right. Our traceability program traces a fish from boat to table. This kind of supply chain tracking not only allows us to ensure our products but gives peace of mind to our customers. Customers know exactly where they fish was farmed or wild caught.
you can see and taste the difference
Becoming the new gold standard
Until recently the seafood industry has been one of the most globalized industries. But with that also the slowest to voluntarily implement block chain technology to track supply chains worldwide. Other sectors vastly outpaced the seafood industry like banking and telecommunications. The lack of standardization left gaping holes in information and true traceability across the supply chain was hard to achieve. Luckily here in Hawai’i we have the unique ability to trace our fresh seafood straight from the boats. From the moment a fish is off loaded at the Honolulu Auction it is tagged and traced to purchaser and then tagged into our system. We are then able to trace that fish to a purchasers. Which ensures quality and freshness.
Why do it?
By creating these voluntary normals we aimed to develop shared expectations about the information and quality of seafood in our business. Therefore offering a level of guarantee into our supply chain. We partner with aquaculture facilities that utilize the same type of technology and provides us more consistent and predictable data.
Investing the time and energy to implement such a program has really set Diamond Head Seafood apart from our competitors and continue to adapt and change with todays information and technology to better provide more data about our food sources.
